Jan 17
31

Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern

AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile Pages (AMPs). Cloudflare has developed a tool called Firebolt for delivering ads as fast as AMPs can load, while TripleLift is a native ad network which is now adding AMP support. New Firebolt technology will be integrated with AMP for Ads, where ads must be verified by an authorized service before being delivered to users

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Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern

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