Jun 22
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Google has introduced a new “algorithmic improvement” for how it selects titles for the search result snippets for multi-language or transliterated titles or where the title element is written in a different language or script from its content, the company announced . Google said this algorithm update is “based on the general principle that a document’s title should be written by the language or script of its primary contents.” What is changing . Google said it will try to find the best title link (not sure why Google doesn’t mention the name “title link” in its announcement) for the search result snippet when the title is written in a different language or script from its content
The rest is here:
Google updates its title algorithm for multi-language or transliterated/scripted titles