May 11
31
Posted by randfish Many of us trained in the ways of classical SEO are familiar with the link building process: Step 1: Find relevant sites from which to get a link. Step 2: Search for contact information (email or phone number). Step 3: Get in touch and find a way to make the link happen (sell them on great content, do a trade in-kind, plant a seed and hope, etc.) If you’ve ever done this (for the first 2 years of my SEO career, it’s practically all I did), you know how much it sucks
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Head Smacking Tip #20: Don’t Ask Sites for Links. Find People and Connect.