How can you accurately forecast the ROI of a link building campaign and justify the expense? This is a heavily debated question among the SEO community as there is a host of assumptions to make and variables to consider. However, here is a common sense approach that an e-commerce retailer can implement to evaluate and forecast the direct ROI of a link building campaign.

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How an Online Retailer Can Evaluate the ROI of a Link Building Campaign

Tags: links, SEO

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