Nov 12
15
Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change definitely had an impact on today’s anchor text optimization best practices. To understand what this means and why this matters, it’s important that you first understand how anchor text is used in Google’s ranking algorithms. The post How and When to Diversify Your Anchor Text appeared first on Search Engine Journal
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How and When to Diversify Your Anchor Text