Oct 19
16
Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (Who says B2B content has to be boring?) (Psst
Read this article:
How B2B Brands Can Break Into Interactive Content