Nov 22
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Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS — Elon Musk (@elonmusk) October 27, 2022 It seems like he’s getting what he wanted. A brand safety risk Not all agencies and brands are on board with Musk’s new outlook.
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How brands and agencies are reacting to Elon Musk’s radical changes at Twitter