May 14
27
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and C0-Created. Of those content types, curated content offers numerous benefits that many companies are not taking advantage of. While content curation has grown in popularity since we first started writing about it in 2010, the question remains: Does it belong in your digital marketing mix?
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How Content Curation and Tools Can Fit In Your Digital Marketing MIx