Oct 22
18
With the ambiguity around the future of cookies, Penske Media Corporation (PMC) wanted to be certain what its next move was regarding a first-party data solution. PMC is a global media company serving audiences across 30+ brands such as Variety, Rolling Stone and SXSW. Because PMC has multiple brands, there were many data silos, and marketers had no strategy to productize first-party data.
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How PMC launched its CDP strategy