Dec 13
10
I work with a lot of e-commerce stores and one of the things that strike me again and again is the flawed attitude that many e-commerce owners bring with them. For today’s post, I’ll try to tell a story about a typical marketing manager for a small to medium-sized e-commerce store. Let’s call him Thomas
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How the Principle of Comparison Affects E-commerce PPC Advertisers Negatively by @AndrewLolk