Dec 19
18
As marketers, we’re accustomed to appreciating the rewards for a job well done. Create a piece of great content that resonates, and you’ll likely be greeted with those reinforcing indicators of impact: clicks, views, dwell time, pipeline growth, perhaps even third-party recognition. But what’s in it for the person consuming this content? Sure, there is the inherent value derived from enjoying the content to begin with – learning something new, solving problems, or merely being entertained.
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How to Build a Binge-Worthy and Rewarding B2B Content Strategy