Jan 19
15
B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect balance between growing out their in-house digital marketing team and partnering with an external digital marketing agency .
Originally posted here:
How to Choose a B2B Marketing Agency that Can Evolve with Your Needs