May 13
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Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded,… Please visit Search Engine Land for the full article.
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How to Counter Your Ignorant Boss’ Misconceptions About SEO