May 19
22
Effective B2B influencer marketing is rooted in brands developing and nurturing relationships —relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that’s OK.
Excerpt from:
How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships