Jun 22
2
The average SEO-focused product page converts at only 2.9 percent , which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page or if you can safely send paid traffic to an organic page and still achieve your KPIs
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How to Know When You Need a Dedicated Paid Landing Page