Nov 11
11

How To Measure The True Return On Your Ad Spend

Proprietary campaign management systems (eg AdWords, AdCenter, Facebook, etc) allow advertisers to track conversions and manage towards efficiency metrics such as Cost per Acquisition or Order (CPA / CPO). Some, such as AdWords and AdCenter, take performance management a bit further and allow…

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How To Measure The True Return On Your Ad Spend

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