How to navigate SEO keyword research in the era of ChatGPT

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface . Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “ code red ,” Google soft-launched Bard , its answer to ChatGPT.

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