Dec 14
18
Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to repurpose and utilize these formats for their own content.