We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to HubSpot’s State of Inbound Marketing study , less than 50% of marketers can confirm content marketing’s positive ROI. If you would like to shine some light down the rabbit hole of content marketing ROI, we have just the thing for you: A new eBook called, Showing Real ROI for Your Content Marketing .

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Tags: cmworld, content marketing, content marketing roi, content marketing world, roi, SEO

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