Feb 12
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Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring. Fiction! Fiction, I say! Clever marketers embrace the opportunity to market B2B because they… Please visit Search Engine Land for the full article
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How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less