Nov 13
10
Posted by GeoffKenyon While I love online marketing and often times think that is a much better marketing investment than offline marketing and advertising, offline ads are important and add value. While we are going to see budget shift significantly from offline efforts to online campaigns, there is still going to be a ton of money going into offline ads. Much of the value from offline advertising is actually online and is typically attributed to the direct channel.
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How to Track the Online ROI of Offline Advertising