May 16
3
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website . Targeting the “spearfishers” Ian Scarr started his presentation reminding us that “good site search should be for everybody” as every site should focus on helping its customers find exactly what they are looking for
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How to use site search to improve conversion