Even those of us firmly entrenched in the world of digital advertising need only to watch an episode of Mad Men to be struck yet again by how much marketing has evolved.  Where we once looked to attract the widest audience possible, effective web marketing today relies on targeting the people most likely to buy our merchandise […] Author information Colin Jeavons Colin Jeavons is the President and CEO of Vertical Search Works (www.verticalsearchworks.com), a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Colin has over 27 years of experience in the publishing, digital media, advertising, and technology industries

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How Vertical Search and Semantic Technology Will Change Digital Advertising by @vswfeaturelink

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