Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR , the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.

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How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Tags: SEO

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