Apr 12
18

IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising…

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IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

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