Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

Posted by bridget.randolph Everyone has an opinion about Tinder. Whether you’re happily single, actively seeking a partner, or in a committed relationship, something about the concept of “swiping” yes or no on strangers’ pictures seems to guarantee strong opinions.

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Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

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