Nov 20
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Scrow : A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing. When B2B marketers think about how to “scrow” the success of their influencer marketing, they often start by looking beyond spreadsheets from transactional to more relationship driven influencer models. To support these efforts they often seek influencer marketing platforms
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Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology