Google recently released a PR campaign called ‘Google’s Economic Impact’ in a video at YouTube and a PDF file at their website . In it, they claim that in the US they “generated $54 billion of economic value in 2009.” How did they arrive at that figure? Well, they added together the impacts of four aspects of their business: Free advertising given to non-profit organizations The economic activity from sponsored links The impact from the ‘natural’ listings in their search results pages Payments made to websites that host AdSense ads

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Intermediate Microeconomics for Google

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