Sep 11
16

Is Google’s Doubleclick Trying To Squash Search Technology Providers?

Since no analytics provider seems to have invented the perfect system to meet every need, we’re seeing an increasing number of advertisers using multiple systems together in order capture a wider set of data for reporting and optimization purposes. This is generally some combination of a… Please visit Search Engine Land for the full article

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Is Google’s Doubleclick Trying To Squash Search Technology Providers?

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