Aug 14
8
As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are leveraging data to make better marketing decisions. Here are some key takeaways from the video: It’s now about bringing data together that used to sit in different places.
See the original post here:
Leveraging Data for Better Marketing: An Interview with Chris Golec by @johnrampton