Apr 13
17

Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters

While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…

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Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters

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