Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research.

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Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns

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