Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

Image via MarketingProfs To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B Marketing Forum for as long as I can remember.

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Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

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