Sep 11
2
As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes? At Dreamforce this week, Robert Wollan – Global Managing Partner for Accenture CRM, attempted to answer that question with his presentation: “Making $ocial Media Pay – With (Really) Fast Followers. Most C-level execs are finding that traditional channels are not delivering the results that they had in the past
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Making Social Media Pay – With (Really) Fast Followers – Accenture #df11