Making the Leap: Egocentric to Empathy in Content Marketing

Imagine this scenario:  Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales.  The mix of SEO, advertising and newsletter is focused on explaining the solutions offered with the intention of educating and persuading prospects to buy

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Making the Leap: Egocentric to Empathy in Content Marketing

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