May 12
24
Jay Baer Keynotes Wednesday Lunch Session at 2012 Marketo Summit There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ’Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social. With the notion that social is only for B2C debunked, in its place now are new myths.
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Marketo Summit Session: Destroying the 7 Myths of B2B Social Media by Jay Baer