Measuring E-A-T? — Whiteboard Friday

The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings.

See the article here:
Measuring E-A-T? — Whiteboard Friday

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