Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday

Posted by randfish Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general

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Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday

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