Feb 11
24
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so nicely targeted ad groups. Create two to four ads for each group, ensuring that they speak to the searcher’s intent and map well to the messaging on your landing page Create landing pages that speak to different types of queries Research the best bids for the initial campaign using some of the Google tools and/or your own data and experience with the niche Check your campaign settings Set things live! No one comes It’s a bit like spending months and months prepping a restaurant for a big opening that no one shows up to
Read this article:
My PPC Campaign Isn’t Driving any Traffic: What Next?