These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content marketing to “attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action .” And thanks to yet another insightful report from CMI—the latter objective is our focus today. Last week, CMI and SmartBrief released their How Content Influences the Purchasing Process report, featuring data and insights collected from 1,200 SmartBrief subscribers

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New Report: 5 Statistics You Need to Know on How Content Influences Purchases

Tags: b2b content marketing, b2b marketing, content marketing, SEO

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