Dec 14
10
Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display by @mattsouthern
A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium having grown 16.9% in 2014 with an estimated 15% growth over the next two years. Online advertising makes up 24% of total global ad spend, which is substantial considering ten years ago it only made up 4% of global ad spending. The rise in online advertising spending can be attributed to the decline of magazine and newspaper advertising
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Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display by @mattsouthern