Mar 14
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Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a powerful reputation engine , the need for individuals and brands to monitor and manage their online reputations increased too.
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Online Reputation Book Review: Repped by Andy Beal