Feb 20
27
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden : “ABM is a strategy that directs marketing resources to engaging a specific set of target accounts.
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Optimizing ABM with Influencer Marketing at #B2BMX