What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O…
What if you had a hub on your website where all your visitors could discover your amazing content?
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Why your website needs a resource center and how to create it
I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.
Link:
Google I/O Search Algorithm Ranking Update – Unconfirmed
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it.
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Google: Invalid Schema Markup Doesn’t Hurt You
Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because, well, there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service.
Read the original here:
Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true she said.
Continued here:
Google Reiterates: Google Analytics 4 Deadline Is Not Changing
Several years ago, Google Search added a search feature to help you pronounce words. Google Search has now added to that feature a way to practice your pronunciation directly in the search results.
Originally posted here:
Google Search Pronunciation Practice Feature
May 23
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Food Trucks Inside The Google Office
May 23
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Food Trucks Inside The Google Office
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost The new Google Search Generative Experience: Here’s what it looks like Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced. Search Engine Land [bctt tweet="“The gap between SEO as a performance channel and SEO as a brand channel was already closing, and with all these new changes from Google, we’ll see that gap start to diminish at an even more rapid pace.” — Krista Doyle @KristaDoyle" username="toprank"] 4 Points About Marketing-Sales Alignment When it comes to improving the joint relationship between marketing and sales, 53 percent of marketing leaders have said that they plan to focus on integrating data throughout their customer journeys, while some 42 percent will optimize the touch-points along those journeys, with 35 percent planning to integrate technology between marketing and sales and service, according to newly-released survey data
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Elevate B2B Marketing News: Google’s New AI Search & Always-On B2B Intent Data