A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.
The rest is here:
Google Ads AI Max Search Ads In The Wild
Google is testing displaying different colored and shaped buttons, assets, in the sponsored listings within Google Search. Google has the pill-shaped version and square version, one that is highlighted in a blueish color and the other in gray, all on the same page.
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Google Ads Tests Different Colored & Shaped Asset Buttons
Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable sponsored ads below.
Link:
Google Ads Tests Grouping Favicons In Expandable Sponsored Results
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal
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From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing via @sejournal, @purnavirji
Jul 25
30
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal .
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Research Shows Differences In ChatGPT And Google AIO Answers via @sejournal, @martinibuster
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.
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How To Win In Generative Engine Optimization (GEO) via @sejournal, @maltelandwehr
Jul 25
29
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. The post Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis appeared first on Search Engine Journal .
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Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis via @sejournal, @MattGSouthern
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery. The post OpenAI Study Mode Brings Guided Learning to ChatGPT appeared first on Search Engine Journal .
Continued here:
OpenAI Study Mode Brings Guided Learning to ChatGPT via @sejournal, @MattGSouthern
Jul 25
29
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search. The post Google AI Mode Update: File Uploads, Live Video Search, More appeared first on Search Engine Journal .
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Google AI Mode Update: File Uploads, Live Video Search, More via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Link:
Daily Search Forum Recap: July 29, 2025