In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience, helping them make more informed purchase decisions
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7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in short formats. The post LinkedIn Video Posts Generate 3X More Reach, Study Finds appeared first on Search Engine Journal .
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LinkedIn Video Posts Generate 3X More Reach, Study Finds via @sejournal, @MattGSouthern
Nov 24
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LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. The post LinkedIn Job Report: Fastest Growing & Most In-Demand Positions appeared first on Search Engine Journal .
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LinkedIn Job Report: Fastest Growing & Most In-Demand Positions via @sejournal, @MattGSouthern
YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate on the platform. The post YouTube Expands Creator Control Over Ad Partnerships appeared first on Search Engine Journal .
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YouTube Expands Creator Control Over Ad Partnerships via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: November 7, 2024
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.”
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Google Ads Rolling Out Brand Guidelines For PMax Campaigns
Google is testing showing AI Overviews and generative AI results directly in the people also ask section.
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Google AI Overview Displayed Within People Also Ask
Google Search can show who wrote the review directly in the search results snippet.
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Google Search Snippet With Reviewed By Author Name
Google’s John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains.
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Google On When To Split Load Across Subdomains Or Other Domains
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move.
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Google Ads Continues To Test Ads Mixed Within Organic Results – Dynamic Ad Placement