Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work.  And it makes me cry when the site owner is someone I know and that I have given free SEO advice to! I do not believe that Pay Per Click advertising is directly opposed to using Search Engine Optimization. So why do site owners pay out for PPC advertising month after month when they could spend a portion of that amount for professional SEO and probably be able to maintain the good organic results themselves at no or very little ongoing cost? 1.

Link:
Pay Per Click versus SEO – Arch Enemies or Kissing Cousins?

Tags: ppc, SEO

This entry was posted on 2010/08/16 at 1:58 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in SEO by admin No Comments Yet