Mar 23
3
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, they can reach Pinterest users while they utilize one of the app’s critical features: searching for pins, inspiration, and concepts.
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Pinterest is experimenting a new premium video ad format