Oct 10
5
Qualifying the Financial Services traffic that is sent to your sites/landing pages/online applications is becoming a reoccurring theme for the majority of clients. I hear, “Great, my traffic is up because you increased my Click trough Rate; and you also have a lower Cost per Click, but how do I know that I want that traffic?” It’s a really good question that I think everyone should be asking: How do I get the most qualified traffic available to my site and ultimately convert? In the current economic state, advertisers need to be aware now more than ever that not all users will be eligible for the products you are marketing. In order to keep marketing costs and application processing fees down, I suggest testing out any combination of these three strategies: Novice