Aug 10
16
Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures
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Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue as companies such as Yahoo and Microsoft have inflated traditional metrics through the use of “slideshows” and other “contextual search” activities. Below, a Q&A with Cameron Meierhoefer, comScore’s executive vice president *** Read the full post by clicking on the headline above ***
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Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures